Helpi Team vs MyBuilder/Rated People/Checkatrade for Cleaners

Written by
Helpi Team
Published on
28 Nov 2025
If you run a cleaning business, platform fees can quietly eat your margin. Helpi’s approach is simple: £0 to join and £0 when you win a job. Below, I break down how that compares to the big UK marketplaces cleaners commonly use.
|
Platform |
Join / Monthly |
Per-lead or per-job fees |
How many pros can chase the same lead? |
Notes |
|
Helpi |
£0 join; £0 monthly |
£0 when you get the job |
N/A |
No pay-per-lead, no subscription. |
|
MyBuilder |
No joining or membership fees |
Pay when the homeowner shortlists you; lead fees start from £7; you see the fee before responding |
Multiple trades can be shortlisted; you pay even if not hired |
Official support: no join fee; shortlist fees from £7. |
|
Rated People |
Monthly subscription; “Unlimited” plan = one fee, unlimited leads (price not publicly listed; get a quote) |
Historically used per-lead credit; now promotes an unlimited monthly model |
“No more than 3 tradespeople can buy the same lead” |
Official “Unlimited” plan and lead cap described on their site/blog; price varies by trade/area. |
|
Checkatrade |
Fixed-plan membership (12-month term); pricing via quote (not published) |
Not pay-per-lead; you pay the membership regardless of wins |
Directory + profile; add-ons available |
Checkatrade confirms fixed 12-month plans but doesn’t publish public price cards; you must “view prices”/speak to sales. |
Why no hard £ figures for Rated People & Checkatrade? Because neither publishes a public price list, rates are quote-based and vary by trade/postcode. You’ll see forum posts and reviews quoting ranges, but the only official line is “get a quote.” (You can find third-party ranges—e.g., Rated People memberships historically ~£20–£35+VAT/month; Checkatrade packages from ~£80/month upwards—but treat those as indicative, not official.)
What this means for a cleaning business
1) Predictability of spend
-
Helpi: You don’t pay to participate or when you win. Your marketing cost from the platform is £0, so every booked hour stays in your margin.
-
MyBuilder: Solid if you’re confident in converting shortlists—but you pay even if the customer doesn’t hire you. Lead fees start at £7 and rise with job size/urgency; you see the fee before you accept, which helps control spend.
-
Rated People: The new Unlimited plan means a flat monthly cost with no incremental lead fee, but you’ll still compete with up to 3 trades per lead. If your win-rate is strong, this can be efficient; if not, the subscription becomes a sunk cost.
-
Checkatrade: Pure membership model—great for visibility and inbound enquiries, but you carry the subscription regardless of wins. ROI depends on how much profile traffic you convert in your postcodes.
2) Competition per lead
-
Helpi: No bidding war dynamics by design.
-
MyBuilder: Multiple cleaners can be shortlisted on the same job; each pays the fee. You’ll want a tight follow-up to maximise conversion.
-
Rated People: Lead access capped at 3 tradespeople, which limits the dogfight a bit—but still a race to respond.
-
Checkatrade: You’re competing in the directory; success hinges on reviews, response time and coverage.
3) Category fit for cleaners
All three marketplaces list cleaning services, so you’ll find relevant traffic (e.g., domestic, end-of-tenancy, deep cleans).
Reality-check examples (how fees shape ROI)
-
A single “end-of-tenancy clean” lead: If you convert 1 in 3 leads and the lead fee is, say, £7–£15 on MyBuilder (varies by job), your effective acquisition cost lands ~£21–£45 per job before travel and materials. On Rated People Unlimited, your effective cost per job is your monthly fee ÷ jobs won. On Helpi, it’s £0 from the platform, so you keep the full job value.
When Helpi is likely your best bet
-
You want maximum take-home with no platform risk (no paying for no-shows or tire-kickers).
-
You prefer booking, not bidding—i.e., less time chasing quotes, more time on paid hours.
-
You’re growing routes in a few London postcodes and want to repeat weekly/fortnightly clients without ongoing acquisition fees.
When the others can still make sense
-
MyBuilder if you’re confident in fast replies and a strong close rate on shortlists (and you like seeing the exact lead price before responding).
-
Rated People, if your calendar can absorb lots of quotes and your win-rate is healthy, Unlimited can be cost-effective when you’re winning consistently.
-
Checkatrade if you want directory presence and steady inbound over time (and you’re happy to carry a 12-month membership commitment).
The bottom line
For cleaners, Helpi’s £0/£0 model removes the two biggest headaches—lead fees and subscriptions—so your profit per job is clearer from day one. If you’re already on MyBuilder, Rated People, or Checkatrade, keep what’s working—but consider pointing your next customers to Helpi and measuring the difference in net profit per hour
Download Helpi Team now
For all your home needs, download the Helpi Team app on the iOS App Store and Android Play Store now.
